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Home | Your Daily Dubleche | 01/30/2007 Daily Dubleche: ZoomInfo, People Search, MySpace
01/30/2007 Daily Dubleche: ZoomInfo, People Search, MySpace
People Actually Need a Search Engine to Find MySpace.com
(adrants.com) A recent Hitwise study featured on eMarketer found MySpace to be the top search term for 2006. Also on the list are ebay, Yahoo and Mapquest. Are we the only ones that realize all you have to do is add a .com to these popular names rather than search for them? Hmm. I suppose somewhere in the world, there are still people who haven't heard of the Internet either. Oh well. At least Hitwise is making some money with this nonsense.
ED: First, I like AdRANTS and they have received some well deserved props their fine work. However, I am surprised that an advertising Blog negates the consumer as an Internet user with such an obtuse and blanket statement. Just as Hitwise is making some money with the so-called "nonsense" so are many highly successfully search marketers and usability experts. Furthermore, people choosing to navigate the Web using a search engine rather than an address bar has no doubt been a major contributing factor to many of the major search-engines' successes. Lastly, if this behavior is conditioned or chosen, it is the way a majority of people are using to navigate the Web. I would bet that a large number of consumers are also using this method, albeit on a smaller scale via internal site searches, to navigate and purchase on many e-commerce sites. Dont' take my word for it, put a search box on your next e-mail campaign and see how many sales that generates versus the traditional product offerings. .Link.
Business Information Search Engine ZoomInfo Unveils PowerSearch 2007
(crm2day.com) At the DEMO 2007 conference, ZoomInfo(TM) today announced the immediate availability of PowerSearch 2007, a business information search engine that provides fresh and comprehensive information about people, companies, industries, products and services. With ZoomInfo PowerSearch 2007, marketers, salespeople, recruiters and other business professionals conducting research now have fast and easy access to comprehensive profiles on 34 million business people, three million companies and thousands of industries and market segments. Link.
ED: Patented semantic indexing to people search for business professionals never looked so good. As a young child born under the zodiac sign of Pisces, I was always daydreaming of someone knocking on my door and offering me a job after hearing of my talent and potential for greatness. Alas, that never happened. But, ZoomInfo.com and Ziggs, among others, have now led me to believe that my dream may have not been that far-fetched. Is it possible that these new social search engines may have jobs looking for you rather than the you looking for a job? We can only hope.
Social Networking Sites used by More than Half of US Teenagers Online
(usabilitynews.com) More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a survey of teenagers conducted by the Pew Internet & American Life Project.
The survey also finds that older teens, particularly girls, are more likely to use these sites. For girls, social networking sites are primarily places to reinforce pre-existing friendships; for boys, the networks also provide opportunities for flirting and making new friends. Link.
ED: Pay close attention to the "Key Findings" in this article. The last bullet point should come as no suprise: "Older boys who use social networking sites are more than twice as likely as older girls to say they use the sites to flirt; 29% report this compared with just 13% of older girls." Let's hope that the older boys are not using these sites to flirt with younger girls, EWWW!
Jan 30, 2007
Christi replied on Jan 30, 2007
I'm guessing it's entirely possible that the stats showing people searching for MySpace could actually be including results for searches on things like MySpace backgrounds or other searches for additions such as "pimp my myspace" and so forth. I probably have a guilty reading on my stats, as my teenager frequently searches Google for MySpace add-ins like backgrounds, fonts, and funny pictures to place on the site. Maybe I'm wrong, but it's just a guess. Other statistics have shown that most people use four-word-searches when using a search engine to find what they are looking for, so you have to consider what the other three words would be if one of them is already MySpace. Just a thought...
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